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HyperX and Champion Athleticwear Announce Second Apparel Drop- The Reflective Collection

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HyperX, the gaming division of Kingston Technology, today announced the HyperX x Champion Reflective Collection, an exclusive limited-edition apparel collection drop with Champion Athleticwear, makers of authentic athletic apparel since 1919. The reflective, logoed collection includes a black t-shirt and fleece hoodie, and for the first time, slides. The line features a unique heat transfer application that illuminates the design when reflecting light.

This is HyperX’s first international apparel launch and it will be available in over 100 countries, providing fans with a stylish way to be their authentic self with freedom of expression through apparel and to display their passion, individualism and uniqueness. The new collection features a custom logo treatment that utilizes a custom reflective heat transfer application. The reflective logo treatment is designed to capture the brilliance of light and reflects light back to its source.

“The first collaboration of the gaming-inspired capsule collection between HyperX and Champion was a runaway success,” said Susan Yang, APAC marketing director, HyperX. “It was apparent the community craved more unique designs from the minds of HyperX and the Champion brand. With this newest collection, we hoped to tap into that same spirit of classic design with an exclusive twist – this time featuring a custom reflective treatment which illuminates beautifully once light shines on it. This concept pairs especially well with the Cloud Alpha S headset and HyperX RGB peripherals, while maintaining a tasteful and timeless style that is synonymous with Champion Athleticwear’s aesthetic.”

“Champion Athleticwear is thrilled to partner with HyperX on this distinctive limited edition collection. This innovative design gives us a new way to connect with Champion fans who love gaming,” said David Robertson, Director of Champion Global Brand Marketing. “Through this partnership and expanded product line with HyperX, we look forward to further engaging with the gaming community.”

The HyperX x Champion Reflective Collection will be available for purchase at 8:00 a.m. PST, July 9 through Champion.com. The clothing items in the line are available in a range of unisex sizes from S – XXL, with the cotton t-shirt retailing for $35 and the Powerblend fleece hoodie retailing for $80. The slides are available in Men’s S – XL for $45. For more information on HyperX x Champion Reflective Collection availability, please visit the HyperX Collab page

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Grand Final of the Summer Season of NODWIN Gaming’s ESL India

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The fifth edition of the summer season of NODWIN Gaming’s front-running event, ESL India Premiership, that went live on June 1st, 2020 is finally in its last leg. The grand finale of the mega esports event is live on Disney+Hotstar from July 16-19, 2020, giving fans across India the opportunity to watch their favourite players and teams battle it out one last time in popular games like CS: GO, Clash of Clans, PUBG MOBILE, and FIFA 20. The winner/winning team will be awarded a grand prize of a whopping INR 38 lakhs.
 
The ESL premiership has been a much-loved event for the esports community right since its inception in 2016. This year, however, to add more thrill to the chase and up the level of competition, NODWIN Gaming has tweaked the format to introduce the concept of Grand Final Playoffs.

As part of this change, teams will now get a second chance to qualify for the finals, making the nail-biting finish of the ESL premiership a must-watch event. This year additionally as a part of the broadcast special, celebrity gamer Naman Mathur aka Mortal will be co-hosting the PUBG MOBILE finals alongside Team 8bit’s owner and a well-known caster Animesh Agarwal aka 8bit_Thug.

The finalists from the playoffs who will be given another opportunity to compete in the finals are:

CSGO: Team Wolf, Phoenix Esports, Blaze Esports, Global Esports, 

PUBG MOBILE: Fnatic, Force one Esports, Havoc Esports, Initiative Esports, Megastars, Off Guard, Optimum Esports, Orange Rock, Rising Falcon Esports, U Mumba Esports, SWAT Offical, SynerGE, Team Namma Bengaluru, NoRules Xtreme, Team Xhibit, and vsgCrawlers

COC Indian Tribe, Indian Clashers, THE BEAST, Team 8bit…, FIFA20: Charanjot, yRUS_Krusher, M10_Jenasid, saranshjain7

“Our flagship tournament has been received exceptionally well this year both by our players and the audience. The player registrations increased by 1866% per cent and our viewership grew three times from last year! We received over 55,000 registrations that by itself, exceeds all expectations.

What these amazing numbers tell us is that esports is set to create history in India — both in terms of its growth and the interest it is rapidly garnering among India’s youth. Professionally competitive esports events like the ESL premiership are setting the bar very high and propelling the industry to great heights,” said Akshat Rathee, Co-Founder and MD, NODWIN Gaming.

About NODWIN Gaming:

NODWIN Gaming, South Asia’s leading esports company, is an independent subsidiary of the mobile gaming company Nazara Technologies. Formed in 2014, the India based company has since produced over 10,000 hours of gaming content, has been watched by over 100 million+ viewers, and organized 100+ gaming and esports events.

Through its strategic partnerships with global publishers and partners including ESL, Valve, Blizzard, and Tencent, NODWIN Gaming has introduced Indians to some of the best global experiences such as DreamHack, the India Premiership, Gaming merchandise and Gaming influencer management services.

NODWIN actively works with media broadcasters on offering Media Rights for its national and global properties for broadcast. NODWIN Gaming builds and operates its esports IPs and currently operates in India, the Middle East, and South Africa.

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Kingston took the good initiative to Answer the Queries by users stuck with slow System during a lockdown

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As mentioned, most queries to Kingston have been about Performance bottlenecks and New System V/S basic upgrades. This is their attempt to help you with ideas on new relevant content for viewers. Once ready, please share your link with me, so I can forward it to the users raising queries.

Kingston has compiled a couple of queries and tried to answer them in the best way possible. Please see how best you can do justice to the people frustrated with their PCs in this lockdown.

Background:

With the country-wide lockdown for reducing COVID-19 cases, many are now struggling with their productivity at home. Home Desktops or Laptops that were neglected for ages are now being used and overused every day. While some are gaming on it for days together, others are on edge with Work from Home workloads.

As an insight, we are getting multiple queries for things to check for upgrading their systems with limited budgets – Desktops & laptops. Also, recently there was a surge to buy new laptops. But not everyone was prepared to afford them.

We want to help you provide alternate options to your viewers by answering How to improve productivity and Without buying a new system.

Customer Questions on hand, which you can answer as your own:

Why is my PC suddenly so slow?

Primary Solutions: (These can be your solutions that can be done Right away during the lockdown)

i.   Use the Disk Clean-Up for getting rid of Temp files
ii.   The disk can be full with the backups you took on your last working day. Manually Free some space first from the OS drive & keep backups on external drives.

iii.   You might have too many internet intensive apps working, which your home internet is struggling to manage. You might have to work with One software at a time.
iv.   If you are working with remote access, that’s an additional load on the home internet. Also, you might want to get all accesses from the server admin for better bandwidth.
I tried all these already, it doesn’t help. My PC still cannot manage the heavy files & Office softwares. This is last minute and low on Budget. Do I really HAVE to get a new PC/ Laptop ??

Solutions: (Can be Researched in the lockdown, ordered soon as it is lifted)

i.   If the bottleneck is in the hardware, there’s still no need to upgrade the entire system. Start with the low-cost ones – the RAM.
ii.   Shortage of Memory (RAM) capacity limits the performance. Upgrading the frequency or adding more RAM, can reduce system lags AND make softwares more responsive.
iii.   Here’s how to Find one:

For ages, Kingston Technology has built an automated Memory Search feature on its website. This is the easiest part – to find compatible memory for your system.

Kingston has Two Memory (RAM) Product Lines,

1st option is the ‘Kingston Value RAM’ (KVR)

i.   This has standard specifications and works with most OEM PCs & Laptops sold today.
ii.   You can use this if you don’t remember your PC’s or motherboard’s model number. Simply surf through Kingston’s ValueRam page with your requirement and the search results will give multiple options to choose from.
iii.   Example: You just want to upgrade to a 16GB DDR4 RAM, you search for a 16GB Kingston ValueRAM and choose any options from it.

2nd option is the ‘Kingston System-Specific’ memory (Recommended)

i.   This is designed, manufactured, tested and guaranteed to work with your specific system.
ii.   You will select this, if you know the motherboard or laptop model number and decide better on upgrades. Simply use the Kingston Memory Search Feature by entering details and you’ll get multiple Memory (RAM) options to choose from. These are already tested to work with your specific System.
iii.   Example: You have an MSI GL62M 7RDX Gaming Laptop, Kingston’s Memory Search feature will give you all RAM & SSD options that are tested to work with this laptop.

3. The Best Parts:

  1. All Kingston Memory (RAM) has a Lifetime Warranty and
  2. Kingston has a FREE Technical Support option for you via email, even before purchasing anything.

Here’s more content for your article if you need details on:

  • Details on Kingston’s Desktop/Laptop Memory
  • Videos on How to upgrade Memory on your own
  • How much RAM do you really need
  • Video on What DDR4 Technology is.

I know that’s a lot of information and content ideas to choose, but let me know if you need anything else. Happy to Help!

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Here are some list of amazing gaming products from HyperX 

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Gaming has provided a healthy distraction during the Covid-19 outbreak, promoting social connection and interaction during a, particularly unsettling time. While many consumer-focused industries have struggled during the first half of 2020, gaming has shown itself to be resistant to the global pandemic. Following a record-breaking year in 2019, the industry is now poised for further growth, due to availability of various peripherals in the market by gaming brands.

Gaming peripheral spend overall will increase, as a result of social distancing measures. Keeping the budget during this pandemic, younger generations continue to feel the craving for gaming and what better brand than HyperX to Invest in considering the build quality and sustainability of their gaming peripherals. Hence we suggest our entry-level offerings, which is definitely superior when compared to other products in the market, to encourage people to invest in gaming peripherals in these times.

Here are some of our entry-level products:

HyperX Alloy Core Keyboard – https://www.youtube.com/watch?v=Qeze7ZDMIis

HyperX Pulsefire Core Mouse – https://www.youtube.com/watch?v=loz_SWk8-AE

HyperX Cloud Stinger Headset – https://www.youtube.com/watch?v=n_MHIOQn3K0

These products are the most affordable and reliable products we offer at HyperX to ensure people to stay at home and use this time to brush up on your gaming skills, as the youth are more eager to step out and socialize. Over the last few months, as Covid-19 has altered the way we all live and communicate, a new captive audience has evolved.

Staying at home and spending time with you family might be what we all need now and how better to do it than while using your PC Gaming setup to connect with friends and other family located in various places while using the term #PlayApartTogether. This is the most efficient way during these times to interact with your friends and extended family and keep busy.

In the wake of the Covid-19 Outbreak, Online gaming becomes a popular option as a stay at home entertainment. The younger generations have the opportunity to connect with players around the world with an option to chat and interact using the latest products made available to them. HyperX has been able to keep up with these needs and have specific products to help them out with such opportunities. Due to various video conference activities & and various other sites like Twitch & YouTube, HyperX has provided the world with superior Headsets and the HyperX Quadcast which has been playing a vital role in making this experience very qualitative.

We recommend the following products:

HyperX Cloud Alpha Headset – https://www.youtube.com/watch?v=Tk1HNPtIgUg

HyperX Stinger Core Headset – https://www.youtube.com/watch?v=RDZq2Fp1fl4

HyperX Cloud Revolver S headset – https://www.youtube.com/watch?v=w-0gzyLXUvo

HyperX Quantcast – https://www.youtube.com/watch?v=sNS5GOy4D5o

HyperX has something for everyone, no matter the need or want, there are various other types of peripherals we offer to make your gaming experience out of this world. We also offer the option of building custom-made PC builds depending on their budget. They do not need to have the most expensive products to have the best experience. HyperX provides products depending on the level of the gaming experience by looking at a wide variety of entry-level, mid-range and/or high-end PC builds, which could also be used for other applications.

Some of them are:

HyperX Alloy Elite RGB Gaming Keyboard – https://www.youtube.com/watch?v=qF7-ohGwdg4

HyperX Alloy FPS PRO Keyboard – https://www.youtube.com/watch?v=ImmNEsOS3-w

HyperX Alloy FPS RGB Keyboard – https://www.youtube.com/watch?v=YrWCMY9NVVA

HyperX Pulsefire FPS PRO Mouse – https://www.youtube.com/watch?v=SH63Ia7AQZk

HyperX Pulsefire Surge Mouse – https://www.youtube.com/watch?v=jrmhmWc1cyQ

You can also boost your gaming with certain specific upgrades depending on their uses by system-specific SSDs and RAMs.

HyperX Fury RGB SSD – https://www.youtube.com/watch?v=I0NDgIYgr00

HyperX Savage EXO SSD – https://www.youtube.com/watch?v=CPQFBJsKtj4

HyperX Fury DDR4 RGB RAM – https://www.youtube.com/watch?v=8-PcVsm6-_E

HyperX Predator DDR4 RGB RAM – https://www.youtube.com/watch?v=rjnhRpxFKlM

These Are a few of our latest Products:

HyperX Alloy Origins Keyboard – https://www.youtube.com/watch?v=NqE1upLZ3z4

HyperX Alloy Origins Core Keyboard – https://www.youtube.com/watch?v=ubCq5P37Wic

HyperX Cloud Alpha S Headset – https://www.youtube.com/watch?v=tx2xqL8OaYw

HyperX Fury Ultra Gaming Mousepad – https://www.youtube.com/watch?v=wiryCQQlL1c

HyperX gaming has not forgotten Mobile gamers as well. Mobile Gaming has come up majorly in the last months if the headsets are not what you need as per your requirement, we have another product with the same build quality in our product portfolio which is the HyperX Earbuds which is one of their premium product for gaming.

Nowadays there are other different types of video conferencing apps are available to maintain the communication with coworkers though they are working from home. They might need a good pair of headsets or microphone to improve the communication quality due to the pandemic. HyperX has many products like these to help us during these times were staying at home is the main priority and we can use this time to develop our skills and social needs through distancing ourselves from the world but connecting through online ways on communicating.

I know that’s a lot of information and Pictures to choose, but let me know if you need anything else. Happy to Help!

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Ewok to Receive HyperX Heroes Treatment and Professional-Grade Gaming Peripherals

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HyperX, the gaming division of Kingston Technology Company, today announced the signing of Fortnite streamer Soleil “Ewok” Wheeler as a HyperX brand ambassador. Under the new sponsorship, Ewok will use HyperX gaming keyboards, mice, mousepads, SSDs, and memory modules while streaming. A prominent female influencer known for her gaming skills in Fortnite, Ewok has been recognized by Forbes 30 under 30, Teen Vogue’s 21 Under 21 and received the Golden Joystick Award for Best New Streamer in 2019.

“I love using HyperX hardware and their commitment to the community, and I am excited to be a member of their ambassador team,” said Ewok, HyperX brand ambassador, streamer and influencer. “As a young female gamer, I feel it’s important to show others that there are no limits to what you can accomplish. Hopefully, my efforts will serve as an inspiration for others.”
 
Ewok’s Fortnite skills garnered attention from notable Twitch streamers like TimTheTatman and Mizkif, who hosted her channel which helped Ewok’s popularity skyrocket and gained her thousands of followers. Additionally, Ewok has streamed with Ninja, Dr Lupo, and TeamLiquid’s Chap and competed with singer and actor Jordan Fisher in the Fortnite Celebrity Pro-Am tournament which resulted in $20,000 for charity. Ewok has participated in a number of events including the Fortnite Summer Block Party and the Fortnite World Cup Pro-Am. In 2019, Ewok began streaming exclusively on Mixer and has an audience of over 145,000 and more than one million total views. She is represented by A3 Artists Agency.

“HyperX is excited to welcome Ewok into our HyperX family of influencers, celebrities and ambassadors,” said Susan Yang, Director of APAC Marketing, HyperX. “With her expertise as a gamer, influencer and motivated female member of the gaming community, Ewok brings the skills and strengths found in a HyperX Hero.”

As a HyperX brand ambassador, Ewok will exclusively use HyperX gaming products and will receive the HyperX Heroes treatment, including a hero illustration inspired by her personal gaming persona. Ewok joins a growing line up of internationally recognized talent on the HyperX roster, including U.S. Grammy award winner Post Malone, football player JuJu Smith-Schuster, basketball players Joel Embiid and Gordon Hayward, ice hockey player Filip Forsberg and international soccer players Raphaël Varane, Dele Alli and Marco Reus.

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Kingston Technology Leads Channel SSD

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Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., a world leader in memory products and technology solutions, today announced its SSD business continues to grow at a strong rate following an astounding 2019. SSD demand through Q1 2020 remained high due to continued growth in the client, enterprise and OEM sectors. Since 2019, Kingston has broadened its SSD portfolio with three new client SSDs, five data centre-specific drives ― two of which achieved VMware Ready status ― and launched its first U.2 NVMe PCIe solution.

Market share data for 2019 from analyst research companies Forward Insights and TRENDFOCUS showed Kingston in a strong leadership position. Forward Insights ranked Kingston in first place in worldwide channel SSD shipments with 18.3 per cent market share, ahead of semiconductor manufacturers Western Digital and Samsung (16.5 per cent and 15.1 per cent, respectively). According to forwarding Insights, almost 120 million SSDs were shipped in the channel in 2019.

“Demand in the channel remained very high as overall shipments increased 36 per cent from 2018,” said Gregory Wong, president and principal analyst, Forward Insights. “Kingston’s competitive product portfolio and extensive distribution enabled it to outgrow the market by a factor of two.”

TRENDFOCUS placed Kingston as the third-largest supplier of SSDs globally, with 10.4 per cent market share, behind Samsung and Western Digital. In 2019, TRENDFOCUS reported that 276 million SSDs were shipped worldwide, an increase of 36 per cent year over year. NAND consumption remained high as SSD shipments continued to surge in both units and average capacities throughout the year.

Favourable pricing for a good portion of 2019 helped drive demand in the client space, enabling increased SSD-attach rates from the OEMs,” said Don Jeanette, vice president, TRENDFOCUS. “Moving forward through the rest of 2020, SSD-attach rates in PCs will remain strong, with continued strong demand for SATA SSD in various data centre deployments, as well as continued increases with Hyperscale buildouts for PCIe.”

The 2019 research findings from both analyst firms validate Kingston’s growing presence and position in the SSD market,” said Ariel Perez, SSD business manager, Kingston. “We continue to solidify our presence in the client space with strong SATA offerings as well as distinct NVMe solutions optimized for notebooks and desktops. In addition to the growth in OEM and partner manufacturing, we are proud to deliver several new enterprise solutions with predictable performance and greater dependability for a variety of applications and host environments.”

Important points:

Kingston Technology leads Channel SSD Shipments in 2019. Kingston’s SSD business continues to grow at a strong rate following an astounding 2019.

Forward Insights ranked Kingston in first place in worldwide channel SSD shipments with 18.3 per cent market share, ahead of semiconductor manufacturers Western Digital and Samsung.

TRENDFOCUS placed Kingston as the third-largest supplier of SSDs globally, with 10.4 per cent market share, behind Samsung and Western Digital.

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